Branding
Visual Style Guideline
This visual style guideline defines rules and standards that communicate how our brand should be visually represented to the world.
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Logo
Our logo is an essential for our brand. It should be used consistently across all communications.
Brandmark
Our brandmark is our most recognizable brand asset. Use the brandmark on its own only if you do not
have enough room for the full logo or in cases when the NFT Valuations brand has already been established.
The brandmark can exist without the wordmark. Diagonal lines are at a 33.69-degree angle.
A minimum area of surrounding space is required across all visual communication.
The exclusion zone must be relative to the size of the logo and is therefore equal to the width of the 2 column.
Logo
Our logo includes both the brandmark and the wordmark, typeset in Helvetica Neue LT Pro 83 Heavy Extended and Helvetica Neue LT Pro 55 Roman.
A minimum area of surrounding space is required across all visual communication. The exclusion zone
must be relative to the size of the logo and is therefore equal to the width of the 3 column.
Logo Vertical
Our logo includes both the brandmark and the wordmark, typeset in Helvetica Neue LT Pro 83 Heavy
Extended and Helvetica Neue LT Pro 55 Roman. Diagonal lines are at a 33.69-degree angle.
A minimum area of surrounding space is required across all visual communication. The exclusion zone
must be relative to the size of the logo and is therefore equal to the width of the 3 column.
Application
Color Variants
Color variants of the NFT Valuations logo are first preference.
Legibility
Our logo appear in black or white and stand out clearly against the background.
Vertical Logo
The vertical logo should be left-aligned when applicable.
Favicon
The brandmark is legible at most sizes, and a small version is available for micro applications such as favicon.
Adaptability
The wordmark is used in combination with the brandmark. The wordmark can stand alone, as long as the brandmark is somewhere else in the finished piece.
While the brandmark can exist without the wordmark, the wordmark should never exist without the brandmark.
Color
Colour is highly communicative and plays an important role within our identity. A consistency in approach to colour is integral.
Brand Colors
Secondary palette
Typography
Typography makes up a large part of our visual identity.
Use Helvetica Neue LT Pro in printed materials and other static work. Inter should
only be used in editable documents, including but not limited to websites.
Desktop
Web
Photography
Our photography assets say a lot about our personality and what we are trying to communicate.
Relatable, community, human, confident, clear, concise, focused, aspirational, demonstrates the NFT Valuations personality.
Images in printed collateral should be 300dpi in resolution to prevent pixelation. For screen applications, 72dpi is standard.
What To Avoid
Pixelated or low resolution images. Photography with lacks genuine warmth and humanity. Avoid dark and poorly lit photography. Ensure photography has a clear focal point and captures something meaningful and non-abstract.
Mascot
Mascot is brand representative and plays an important role within our identity.
Mascot is used to convey various states in order to enhance user experience.
Primary
Alternative uses
Showcase
This section includes some of the best practice examples of NFT Valuations marketing collateral.
Design
The main design element of NFT Valuations is used across all communications when applicable.
Diagonal graphic elements should be kept at a 33.69-degree angle.
Iconography
Icons are used across different brand touchpoints.
Dark
Light
More Design Practices
Diagonal graphic elements should be kept at a 33.69-degree angle.
Repetitive shapes and lines are associated with progression and intelligence and demonstrate the NFT
Valuations personality. Diagonal graphic elements should be kept at a 33.69-degree angle.
Repetitive shapes and lines are associated with progression and intelligence and demonstrate the NFT Valuations personality.
Repetitive shapes and lines are associated with progression and intelligence and demonstrate the NFT Valuations personality.
Twitter page concept.
Placeholder concept.
To be used to convey various states in order to enhance user experience. Success states inform users that they achieved the goal.
Featured image linked to a specific landing page.
Featured image linked to a specific landing page.
Featured image linked to a specific landing page.
IG stories ads concept.
Diagonal graphic elements should be kept at a 33.69-degree angle.
Downloads
Updated 9 months ago