Branding

Visual Style Guideline

This visual style guideline defines rules and standards that communicate how our brand should be visually represented to the world. Jump to the download

Logo

Our logo is an essential for our brand. It should be used consistently across all communications.

Brandmark

Our brandmark is our most recognizable brand asset. Use the brandmark on its own only if you do not have enough room for the full logo or in cases when the NFT Valuations brand has already been established. The brandmark can exist without the wordmark. Diagonal lines are at a 33.69-degree angle.

A minimum area of surrounding space is required across all visual communication. The exclusion zone must be relative to the size of the logo and is therefore equal to the width of the 2 column.

Brandmark

Logo

Our logo includes both the brandmark and the wordmark, typeset in Helvetica Neue LT Pro 83 Heavy Extended and Helvetica Neue LT Pro 55 Roman.

A minimum area of surrounding space is required across all visual communication. The exclusion zone must be relative to the size of the logo and is therefore equal to the width of the 3 column.

Logo Vertical

Our logo includes both the brandmark and the wordmark, typeset in Helvetica Neue LT Pro 83 Heavy Extended and Helvetica Neue LT Pro 55 Roman. Diagonal lines are at a 33.69-degree angle.

A minimum area of surrounding space is required across all visual communication. The exclusion zone must be relative to the size of the logo and is therefore equal to the width of the 3 column.

Application

Color Variants
Legibility
Vertical Logo
Favicon

Colour variants of the NFT Valuations logo are first preference. Color preference

Adaptability

The wordmark is used in combination with the brandmark. The wordmark can stand alone, as long as the brandmark is somewhere else in the finished piece.

While the brandmark can exist without the wordmark, the wordmark should never exist without the brandmark.

Color

Colour is highly communicative and plays an important role within our identity. A consistency in approach to colour is integral.

Brand Colors

Electric Violet #621df5 Black #17161c Dark Grey #282836 Light Grey #a2a3b0 White #eae9ed

Secondary palette

#2fc9e0#3cd660#f9e266#ecb94b#be3d2c#f487b4#9452f7#5b5b66

Typography

Typography makes up a large part of our visual identity.

Use Helvetica Neue LT Pro in printed materials and other static work. Inter should only be used in editable documents, including but not limited to websites.

Desktop
Web

Photography

Our photography assets say a lot about our personality and what we are trying to communicate.

Relatable, community, human, confident, clear, concise, focused, aspirational, demonstrates the NFT Valuations personality.

Images in printed collateral should be 300dpi in resolution to prevent pixelation. For screen applications, 72dpi is standart.

What To Avoid

Pixelated or low resolution images. Photography with lacks genuine warmth and humanity. Avoid dark and poorly lit photography. Ensure photography has a clear focal point and captures something meaningful and nonabstract.

Mascot

Mascot is brand representative and plays an important role within our identity.

Mascot is used to convey various states in order to enhance user experience.

Primary
Alternative uses

Showcase

This section includes some of the best practice examples of NFT Valuations marketing collateral.

Design

The main design element of NFT Valuations is used acros all communications when applicable.

Diagonal graphic elements should be kept at a 33.69-degree angle.

Iconography

Icons are used across different brand touchpoints.

Dark
Light

More Design Practices

Diagonal graphic elements should be kept at a 33.69-degree angle.

Repetitive shapes and lines are associated with progression and intelligence and demonstrate the NFT Valuations personality. Diagonal graphic elements should be kept at a 33.69-degree angle.