Branding
Visual Style Guideline​
This visual style guideline defines rules and standards that communicate how our brand should be visually represented to the world. Jump to the download
Logo​
Our logo is an essential for our brand. It should be used consistently across all communications.
Brandmark​
Our brandmark is our most recognizable brand asset. Use the brandmark on its own only if you do not have enough room for the full logo or in cases when the NFT Valuations brand has already been established. The brandmark can exist without the wordmark. Diagonal lines are at a 33.69-degree angle.
A minimum area of surrounding space is required across all visual communication. The exclusion zone must be relative to the size of the logo and is therefore equal to the width of the 2 column.
Logo​
Our logo includes both the brandmark and the wordmark, typeset in Helvetica Neue LT Pro 83 Heavy Extended and Helvetica Neue LT Pro 55 Roman.
A minimum area of surrounding space is required across all visual communication. The exclusion zone must be relative to the size of the logo and is therefore equal to the width of the 3 column.
Logo Vertical​
Our logo includes both the brandmark and the wordmark, typeset in Helvetica Neue LT Pro 83 Heavy Extended and Helvetica Neue LT Pro 55 Roman. Diagonal lines are at a 33.69-degree angle.
A minimum area of surrounding space is required across all visual communication. The exclusion zone must be relative to the size of the logo and is therefore equal to the width of the 3 column.
Application​
- Color Variants
- Legibility
- Vertical Logo
- Favicon




Adaptability​
The wordmark is used in combination with the brandmark. The wordmark can stand alone, as long as the brandmark is somewhere else in the finished piece.
While the brandmark can exist without the wordmark, the wordmark should never exist without the brandmark.

Color​
Colour is highly communicative and plays an important role within our identity. A consistency in approach to colour is integral.
Brand Colors​

Electric Violet #621df5 Black #17161c Dark Grey #282836 Light Grey #a2a3b0 White #eae9ed
Secondary palette​

Typography​
Typography makes up a large part of our visual identity.
Use Helvetica Neue LT Pro in printed materials and other static work. Inter should only be used in editable documents, including but not limited to websites.
- Desktop
- Web


Photography​
Our photography assets say a lot about our personality and what we are trying to communicate.
Relatable, community, human, confident, clear, concise, focused, aspirational, demonstrates the NFT Valuations personality.

Images in printed collateral should be 300dpi in resolution to prevent pixelation. For screen applications, 72dpi is standart.
What To Avoid​
Pixelated or low resolution images. Photography with lacks genuine warmth and humanity. Avoid dark and poorly lit photography. Ensure photography has a clear focal point and captures something meaningful and nonabstract.
Mascot​
Mascot is brand representative and plays an important role within our identity.
Mascot is used to convey various states in order to enhance user experience.
- Primary
- Alternative uses


Showcase​
This section includes some of the best practice examples of NFT Valuations marketing collateral.
Design​
The main design element of NFT Valuations is used acros all communications when applicable.
Diagonal graphic elements should be kept at a 33.69-degree angle.

Iconography​
Icons are used across different brand touchpoints.
- Dark
- Light


More Design Practices​

Diagonal graphic elements should be kept at a 33.69-degree angle.

Repetitive shapes and lines are associated with progression and intelligence and demonstrate the NFT Valuations personality. Diagonal graphic elements should be kept at a 33.69-degree angle.

Repetitive shapes and lines are associated with progression and intelligence and demonstrate the NFT Valuations personality.

Repetitive shapes and lines are associated with progression and intelligence and demonstrate the NFT Valuations personality.

Twitter page concept.

Placeholder concept.

To be used to convey various states in order to enhance user experience. Success states inform users that they achieved the goal.

Featured image linked to a specific landing page.

Featured image linked to a specific landing page.

Featured image linked to a specific landing page.

IG stories ads concept.

Diagonal graphic elements should be kept at a 33.69-degree angle.